by Christian Salmon (Author), Inés Bertolo Fernández (Translator)

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Since its origins, humanity has cultivated the art of storytelling, an art that underlies all social interaction. But in recent years, the communications industry and the capitalist system have seized control of it, first in the United States and then in Europe, under the name of "storytelling." Behind most advertising campaigns, as well as a good portion of electoral campaigns, lies this sophisticated technique of communication, control, and power with which storytelling strategists shape consumer needs.

Marketing campaigns that rely more on emotions than on the properties of the products they sell, soldiers who train with video games conceived in Hollywood, communication consultants who transform political events into a narrative… Christian Salmon speaks of this incredible assault on the human imagination that we are experiencing in this book, in which he exposes for the first time the modern use of narrative as a weapon of mass manipulation.

1. Print length

   268 pages

2. Language

   Spanish

3. Editorial

   Peninsula Editions

4. Publication date

   March 8, 2016

5. Dimensions

   15 x 1.7 x 23 cm

Author: Ana Cristina Suzina

Jan Servaes, former UNESCO Chair in Communication for Social Change, has edited the "Manual of Communication for Development and Social Change", the definitive guide on the ground, with 85 contributions from around the world.