Rethinking capitalism in favor of caring for the environment

Capitalism Update: More and More Entrepreneurs Want More Than Personal Wealth. The directors of the Purpose Movement want to do something good with their profits and are rethinking corporate ownership. The report tells how. The founders and CEOs of the global Purpose movement believe in transforming society. Presenting themselves as a foundation, they ensure that shareholders cannot withdraw profits, sell the company or change the purpose of the company. Christian Kroll founded the search engine Ecosia in 2009. With the benefits, plant trees against climate change. To date, advertising revenue has financed the planting of more than 100 million trees. Kroll could have sold his company a long time ago for several million euros, yet he always considered trees more important than his own wallet, and he wanted to protect his company from speculators. That is why in 2018 it turned Ecosia into a responsibly owned company following a founding model. This made it impossible to sell Ecosia at a profit, withdraw capital from the company or change its purpose, that is, plant trees. Armin Steueragel advises entrepreneurs who also want to "give away" their companies. And with his Purpose Foundation he helps businesses that had already wanted to establish themselves as Purpose companies, such as Wildplastic in Hamburg, which manufactures garbage bags from recycled plastic. Steueragel calls for a rethinking of capitalism. Specifically, as a lobbyist, he advocates the creation of a legal framework that facilitates transformation into Purpose companies. Michael Hetzer ran a family business that produces sensors and control elements for agricultural machinery. However, instead of eventually leaving the company to one of his sons, he turned it into a founding model. With this he wanted to remove the burden of debts from his heirs. And for him the Purpose is important, the sense of what he does